/* mocks.jsx — small product mock components used inline */ const LabMock = () =>
RESEARCH LAB alcohol_moderation • 17,580 posts • 21 themes
Measure
17,580
Total posts
21
Themes identified
Macro-themes
Talk to Jacques
1. Premiumization & Sophistication — biggest signal at 7% 2. Aesthetic ritualization of festive drinks 3. Efficiency in alcohol-free consumption
; const StudioMock = () =>
INSIGHTS STUDIO milestone 1 of 3 — Data Context
Your Evidence
REDDIT • r/cocktails "...calling these mocktails 'glorified juice' is wild given the price point."
CAPTURED NOTE Premiumization signal — drinkers willing to pay cocktail prices for craft.
TWITTER / X "sleepy girl mocktail saved me through dry january ngl"
Jacques Draft
From signals to strategy.
Consumers are shifting toward authenticity signals over brand heritage claims, creating a window for challenger positioning in a saturated category.
{['Find Verbatims', 'Rewrite', 'Add Evidence', 'Challenge', 'Simplify'].map((b) =>
{b}
)}
; window.LabMock = LabMock; window.StudioMock = StudioMock;